Written by: Adam Pepka for 904Living.com
The moment that you put your second property on the market for rent, you need to be ready to put on the perfect open house, as there is nothing that can make or break your chances of getting the ideal tenant more.
Here are four tips for the perfect open house.
1. Advertise, Advertise, Advertise!
If you want to pull people into your open house, you need to advertise. A lot. A good advertisement requires professionally shot photographs and well-written content that will attract potential renters, so bring in extra help if you are not especially strong in either of those areas. The advertisement needs to be colorfully written, with tons of descriptions that will enable people to imagine their life in the home. The photos and the content need to go together, so make sure the photos accurately showcase the life that the content is selling.
When it comes to where you should advertise the house, don’t bother paying to advertise it in newspapers, as it is a total waste of your money. While people do still read the paper, they certainly do not read it to look for apartments and homes. Instead, concentrate on the Internet. Post your listing on as many rental websites as you can, like LiveLovely.com. You can also spend some time posting some local flyers around the neighborhood, concentrating on the busiest intersections closest to the house. The flyers might not pull in scores of potential renters, but they might bring in a handful of curious lookers and that is better than nothing.
2. Prepare the Property
Preparing the home is a big step and it covers a lot of bases. Nothing is too small when it comes to making a good impression. For instance, don’t park your car in the driveway and ask the neighbors if they would mind leaving some room on the curbs for guests. If you do this, potential renters will have an easier time picturing their own cars in the drive. Obviously, you need to make sure that the home is spotless. And we mean so spotless that you wouldn’t mind eating off of the floor. Hire a cleaning service like Merry Maids to take care of the nooks and crannies. The same goes for the exterior. Make sure the paint looks great and that the landscaping is full of life. Other tips include opening all of the curtains so the home is flooded with as much light as possible and to put on some soft music.
3. Work on Your People Face
You’ll have a long-term relationship with your tenant (in an ideal world) so you need to be as friendly and personable as possible. If people don’t enjoy your company, they probably won’t feel all that comfortable with renting from you. You need to have some serious conversational skills and connect with each person who stops by. Be cheerful, upbeat and ask questions. If someone asks your opinion, be as honest as you can be without shooting yourself in the foot. You need to show during the open house process that you’re attentive, caring about the property and its potential tenants, and willing to respond respectfully to tenant complaints and property issues that may arise.
4. Be Patient
If everything goes well, you’ll get a plethora of applicants during your open house, but if you don’t, don’t give up yet. Tenacity and reassessment could mean the difference between a profitable rental property and a dud, so be patient and take the time to look for ways to entice a larger number of potential tenants.
Good luck, and happy open house!