For Home Sellers

Thinking of hiring a real estate agent? Selling a home requires more than just a listing in the MLS.

It takes:

  • Sound Research
  • Realistic Goals
  • Project Management
  • Communication
  • Aggressive Follow-Up

Ready to sell your home?

Presentation & Preparation

real estate sales preparation

First Impressions Are Lasting

In real estate, perceptions and first impressions can mean thousands more (or less) in your pocket. When listing your home with us, we will go the extra mile to make sure your home stands out from the competition, draws-in more traffic, and really WOWs prospective buyers. It's kind of like going to the doctor's office. You have to diagnose before you can prescribe.

Marketing Makes a Difference

Real Estate Marketing

Online or offline

A picture is worth much more than "a thousand words." In today's real estate market, poor photography, cheap flyers and under-use of the technology available will lead to less exposure for your home. That means increased time on the market and less money to you. Don't settle for low quality marketing materials!
Online or offline, we've got your real estate marketing needs covered!


real estate agent follow up

Great Follow Through
No "List and Leave"

Ever feel abandoned by your agent?
This won't happen with us! From the beginning, we'll let you know what to expect, as all follow-up is scheduled well in advance. Keeping you informed throughout the entire process is a priority!


Helpful articles for home sellers:

How to Reduce Your Real Estate Taxes in Jacksonville, FL


Because the process for contesting your tax assessed value can be a bit confusing.  Here are a few thoughts to help point you in the right direction. 4 steps for getting your real estate taxes lowered in Duval County: Let somebody else do it!  Yes, there is actually a company who’s sole purpose in business […]

Jacksonville Real Estate Market 3rd QTR 2013

Market Prediction Jacksonville FL

All Good Things Must End We have come through a strong sellers market this year, and in my opinion the market is going to “level off” a bit for the next few months.  Fingers crossed, I don’t think we’re going to see a noticeable dip in values.  More likely longer days on market and a reversion to the […]

What Is The Best Neighborhood in Jacksonville, FL?

Average Sold Price

(Originally published 12/11/12) Think your neighborhood didn’t get the love it should have in this post?  Leave a comment, Send me an email,  or The neighborhoods used in the article are gated communities (sorry Avondale, Ortega, Riverside, San Marco, etc.), in Jacksonville (we’ll do St Johns county, Orange Park, and the beaches another time) The idea was […]

How Do Real Estate Agents Get Paid?

Whole Pizza

There is plenty of misinformation floating around (because I did a Google search to check) regarding how real estate agents are paid.  So, I figured, why not take a few minutes and describe how the transaction typically works. Disclaimer: Suggesting that there is any sort of standard commission rate or “average” commission is not legal. […]

Jacksonville Real Estate Market 2nd QTR 2013

Jax Real Estate 2nd QTR 2013

The Problem With An Improving Market So, the market has gotten better.  A lot better.  If you’ve kept up with real estate you’ve probably noticed this.   The one hiccup that sellers (and buyers) may come across in an improving market >>> Appraisals.  In the video above I dive into my recent appraisal woes.  Long […]